Tourist Management Strategy

Question: Discuss about the Tourist Management Strategy. Answer: Introduction The strategic plans which are prepared considering different destinations are called Destination Management Plans. The Planning Model of Destination Management Plan is developed by Tourism of Queensland. They provide a process by the help of which the management is able to develop a strategic plan for a particular destination. Tourism management strategy includes the expression of the strategic directions and priorities which are identified by the stakeholders of that particular organization for planning, marketing, management and development of a exacting region. If the tourism management team does not solve the challenges regarding that particular destination then they are unable to make an effective strategic plan. These challenges are also cause some more issues or challenges in the future. This research paper has evaluates the issues and the experiences of the visitors at Queensland science Centre. There are several issues regarding the proper management of the sites and the man agement of the visitors. The management team should take more care to maintain the rules and regulations within the Science Centre. By the help of proper management techniques they can easily maintain the wellness of that particular destination or site and is able to satisfy their visitors with great pleasure. The managers of that particular site make sure that the region is always remaining safe for each and every visitors and the place should be well-maintained (Kerlinger et al., 2013). The management should always try to provide a better customer service to their visitors, as this will help in enhancing the effectiveness of the concerned place. Description about the site The Queensland Science Centre is the main Science Centre within the state of Queensland, Australia. Recently, it has operated four numbers of separate campuses at Townsville, Toowoomba, Ipswich and South Brisbane. The founder of this Queensland Science Centre is Queensland Philosophical Society (Darragh Fensham, 2013). It was founded in the year of 1862 on the date 20th January. The Queensland Science Centre is a home of science and experiments where anybody came to know about the stories of Queenslands state, entire Australia and also about some other nearby regions of Australia. The Science Centre is located at the South Bank by attaching along with the Queensland Science Centre (Appeltans et al., 2012). It is an incredible and mind-blowing destination for each and every people who want to experience science and to feel it through their work and activities. In this Queensland Science Centre, the management has allowed their visitors to experience and feel the magic of science. The Queensland Science Centre is a perfect place where the kids, students and many other people are getting introduced to science in an interactive and relaxed environment (Sobbe et al., 2013). Generally, the Science Centre is a better place for the older children; however, this science center is also impresses the little kids by the help of some cool experiments. The visitors have spends a lot of their times only by playing the science games and experimenting the magical displays. The Queensland Science Centre is also consists of State Library, Queensland modern art gallery, Queensland art gallery and Queensland Arts center where the visitors can perform. In this Science Centre, the visitors have come to gather knowledge about the history of Queensland and many stories related to the inhabitants of Queensland and their cultures in past and present times. The Queensland Science Centre has been also held several exhibitions of different science show, a variety of interesting experiments and traveling shows which describe Australia, Queensland, and other places through all over the world. This Science Centre is also facilitating their visitors by giving knowledge about the geosciences, cultural history, and biodiversity. After visiting the Queensland Science Centre, the kids and the children are able to reveal the application and need of need of science in the daily life of a human being (Sigala, 2015). This Science Centre is remaining open every day from 9.30am to 5.00pm. on ANZAC Day it open from 1.30pm. The Queensland Science Centre has remain closed on Christmas Day, Good Friday and Boxing Day. This science Centre is an awesome place for every kid from all ages and for the adults also. The kids are enjoyed their every moment within this Science Centre. They can spend half of their day in this Science Centre and enjoy a lot. To enjoy the facility of entry within this Science Centre, the management has launches an innovative idea. They have implement a membership card and named it My Science Centre Member. By the help of this card, the visitor is able to enjoy the entry into the Queensland Science Centre for 1 Year at a price of less than three visiting fees. The visitors who have this membership card are able to enjoy exclusive discounts at the time of exhibitions and they also enjoy discounted entry to any Science Centre which belongs to the same network of Queensland Science Centre. Management issues or problems at the Queensland Science Centre The Queensland Science Centre is a fantastic place for their visitors to spend a lot of times there and for enjoying the cool experiments of science. However, the management of this Science Centre has faces several challenges for maintaining proper rules and regulations within the Science Centre. The management team is not able to provide good customer service to their visitors. They should provide more guide who help the visitors to understand the experiments and told the stories behind each and every experiments and monument. It is found that the parents are also playing those experiments or the play materials along with their kids which are prepared only for kids and also mentioned that it is not for the adults (Liu et al., 2016). For this reason, some of the times it is found that the children do not get the chance to play and enjoy those items. The soft approaches of the signs have become hard to approach. The visitors have not taken any care about the soft signs. That is why sometimes the discipline within the Science Centre is getting hampered. There is a huge model of dinosaurs outside the main block of the Queensland Science Centre. As per the rules and regulation of the management of the Science Centre, nobody should allow climbing that huge dinosaur. However, the visitors should not follow this instruction and still climb upon it and click pictures. Some it may cause damages to that particular property of Science Centre. Inside Science Centre, the management team did not mention the directions in a proper way. It becomes very difficult for the visitors to find the floors and stairs. As the Science Centre area is very large so it creates some troubles to the visitors to understand the map and inner way of the Science Centre (Becerra et al., 2013). According to the instructions, rules, and regulations, no one should be allowed to enter within the science with food materials and drinks. However, there is no such security that checks the bags. For this reason, the visitors still bring food materials and drinks along with them into the inside of the Science Centre. That is why some of the times the place gets untidy and unhygienic. This may cause damages of the private property of the Science Centre. No surveillance or observation is provided by the management at those places where it is necessary such as near the skeleton of dinosaurs, some electrical experimental equipment, etc. For this reason, some of the time vandalism takes place because when the visitors touch the heritage collections then it may get damage and those collections are absolutely unique so it becomes a great loss for the management. The place has become more crowded during the festive season. As the tourists are came to visit this Science Centre throughout the year from different places so continuous crowding takes place. For this reason, the management should implement some innovative systems by the help of which are able to control the crowd and help every visitor to visit their Science Centre in a proper manner by maintaining discipline (Coghlan, 2012). On the displaying board, there are very cognitive details are given for the kids which become a little bit difficult for the kids to understand the experim ents. The management of the Science Centre has always use a local group of people to promote and also show respect towards the native rights which are written on the screens of the computers. The management team of the Queensland Science Centre has also faces huge problems and great challenges to create a culture within the visitors as they should maintain the instructions and the rules and regulations of the Science Centre. The management has been also takes care of the safety of the kids at the time of playing the funny items or performing the experiments. The management has faced several challenges at the time of maintaining discipline inside the science Science Centre. For this reason, some of the time it is found that the visitors and the kids are not able to enjoy the magical experiments and the playing items as much they want. Due to this issues or problems, the visitors has been also face several issues regarding that place and also unable to enjoy a lot. The management team should overcome these problems that it does not create any issue in future. Positivitys from the site There are some of the positive aspects that can be drawn from the site such as a vast amount of information can be collected in order to enhance the daily activities of people, use of the latest innovative technologies can be done. Moreover, the information regarding the history of Queensland of Australia can be collected and this will help in increasing the knowledge of the people. Furthermore, the people can get to know more about the application of different aspects of science in daily life. Current management practices at the Queensland Science Centre To overcome the issues or problems the management teams of the Queensland Science Centre implements several practices recently. First of all, they appoint some candidates who have the ability to understand the working situation and able to give some innovative ideas to develop the plans which are taken to improve the facilities for the visitors within the building of the Queensland Science Centre. They also appoint a health and safety officer who will always supervise the safety factors of the visitors. They implement several security guards who will check and supervise that the visitors should follow the norms and instructions which are declared by the management of the Queensland Science Centre. They also maintain the discipline inside the building of the Science Centre. The management is able to overcome their issues and problems by incorporating innovation into their service delivery strategies. To maintain the famousness of this Science Centre they should develop their in-house exhibitions and should implement some new ideas, new experiments, and new mind games which attract their visitors more than before (Dwyer et al., 2012). Recently, the management of the Queensland Science Centre or the Queensland Science Centre appoints some guide who will explain the history of the Queensland and Australia and their inhabitants in past in detail in front of the visitors. This will help the visitors to understand the reason behind the every monument. They also explain the cool experiments in front of the kids and help them to feel the magic of science. They also aware those kids who came to visit the Science Centre about the necessity of the science and the application of science in the daily life of a human being (Mason, 2015). The management also started to held many learning programs and invite the students from different schools to share knowledge about the different application of science and to show some more interesting experiments. Generally, the Science Cent re is a better place for the older children; however, this Science Centre also impresses the little kids by the help of some cool experiments. The visitors spends a lot of their times only by playing different types of mind games and experimenting the magical displays. Currently, the management team of the Queensland Science Centre improves their screen content and makes it very easy and understandable that the kids can easily read it and understand the meaning and results of the experiments. Currently, the management also appoints a custodian who will maintain and take care of the cultural and natural heritage along with the respected researchers and unique collection. The management team also set CCTV cameras through all over the building of the Queensland science Centre and Queensland Science Centre to maintain a tough security and strong discipline within the building. To overcome the issues or the problems the management of the Queensland Science Centre or the Queensland Scienc e Centre implements those practices into their service process to satisfy their visitors and to maintain a proper discipline inside the building. By incorporating these practices, the management of the Queensland Science Centre is also able to take care of their heritage properly without causing any harm to it. Recommendation for sustainable management However, the Queensland Science Centre and the Science Centre is an incredible, fantastic and mind-blowing place for every visitor. People from every age love to spend a lot of their times in this Science Centre and Science Centre. In the Queensland Science Centre the visitors enjoying many cool experiments of science and several mind games. However, the management of this Science Centre faces several challenges for maintaining proper rules and regulations within the Science Centre. To overcome these issues or problems and to maintain a sustainable management it is recommended that the management should provide a better customer service to their visitors. The management should maintain the discipline and stop the adults and the parents to play with the playing items which are only for the kids. The management should aware the visitors before entering the building to take care of the soft signs and do not cause any harm. If any types of harm are caused by any visitors then they should penalize (Ziegler et al., 2012). The management should appoint tight security to every corner of the building. They should restrict the visitors to climb up on the model of the dinosaurs outside the building. The management should allow the visitors to click pictures by maintaining a distance from every monument. The management should mention a proper direction within the Science Centre which helps the visitors to understand the floors and stairs and way inside the Science Centre and Science Centre. The management should appoint a male and a female security person at the main entrance who at first check the bags and make sure that the visitors should not carry any foods and drinks inside the Science Centre then allow the visitors to enter the building. The management should fix proper surveillance in the important areas such as within the Science Centre where the heritage items or the skeleton of a dinosaur has been kept. The security person should stop the visitors to touch them a nd maintain a safe distance from those monuments. The management should implement an innovative system to manage the crowd and maintain proper discipline during the festive season. The management should write easy and simple words on the boards that the kids should able to understand the meaning easily. The management should aware the visitors about the local community and also tell them to show respect to all those native rights which are written on the computer screens (Paraskevas et al., 2013). Sustainable management is of great need as it will help in enhancing the effectiveness of the entire Science Museum. There exist crucial need for the development of the big exhibitions and the effective plan for the management of the entire science museum and this need to be done by the management team. The management team of the Queensland Science Centre should improve their screen content and makes it very easy and understandable that the kids can easily read it and understand the meaning and results of the experiments. The management has also fixes CCTV cameras within the every corner of the building. By the help of these cameras, they are able to supervise the entire building from a single control room. The management should appoint a custodian who will maintain and take care of the cultural and natural heritage along with the respected researchers and unique collection. The management should always provide a guide with each respective experiment who will guide and help the visit ors to enjoy and understand the experiments. Conclusion Tourism management strategy is a process by the help of which anybody is able to make strategic plans which are made for any destinations. By the help of this tourism management strategy, any person is able to determine the challenges or problems which take place within any particular place. By the help of this strategy, the management team of that particular place is always trying to overcome those issues and problems and make a better place for the visitors. By the help of this tourism management strategy, the management is also able to avoid these problems in future. In this case study, the scholars have been given a clear idea about the tourism management strategy of the Queensland Science Centre. It is an incredible, fantastic and mind-blowing place for every visitor. People from every age love to spend a lot of their times in this Science Centre and Science Centre. In the Queensland Science Centre the visitors are enjoying many cool experiments of science and several mind games . However, the management of this Science Centre is also faces many challenges. The research scholars have also give a detail explanation about the management issues or problems which are faced by the management team of the Queensland Science Centre. They have also described the management practices which are implementing the management of the Queensland Science Centre to overcome those issues or problems. Reference Appeltans, W., Ahyong, S. 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